13 Steps · 6 Phases

Phase One · Steps 1–3

Before You List

Selling starts well before a sign goes in the yard. This is the time to be honest about your timing, get a real picture of your finances, and bring in an agent who knows your market. Good decisions here set up everything that follows.

There is no universal best time to sell, only the right time for you. Look at where you are personally, a job change, a growing family, a house that no longer fits, and look at the market around you. Knowing whether it is a buyer's market or a seller's market sets honest expectations for how fast and how high.

Before you commit, get clear on the money. Find out what you still owe on your mortgage, then account for what a sale costs: commissions, transfer taxes, any agreed repairs, and moving expenses. What is left is your real proceeds, and that is the number that should drive your decisions.

Selling a home is a great deal of work, and the stakes are high. A listing agent prices the home, markets it, manages showings, and negotiates for you. Interview a few, and pick the one whose read on your market you actually trust. It helps to start this conversation a couple of months before you want to list. If you’re selling in Northwest Philadelphia or the surrounding neighborhoods, drop me a line.

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Phase Two · Steps 4–5

Pricing & Strategy

Price is the single most important decision in your sale, and timing matters more than most people expect. We will land on a number grounded in real comparable sales and choose a list date that fits both the market and your schedule.

Pricing is part data, part strategy. I will show you what comparable homes nearby have actually sold for, not just listed for, and where the market is heading. The hard truth: an overpriced home tends to sit, and a home that sits gets stale. The right number invites attention and offers.

Timing can shape both how fast your home sells and for how much. We will weigh the season, the day of the week, holidays and school calendars, and your own availability, then pick a launch date that gives the listing its best possible start.

Phase Three · Steps 6–7

Preparing the Home

Now the house itself gets ready. A pre-listing inspection means no surprises later, and a clean, well-staged home helps buyers picture their own life in the space. This is the work that earns its money back.

A pre-listing inspection lets you find what a buyer's inspector would find, only earlier, while you still control how to handle it. You can make the repairs that matter, price others in honestly, and avoid mid-deal surprises that stall a sale. It also shows buyers you have nothing to hide.

This step is not only for buyers, it gives you a head start on your own move. Clear out personal items and excess so rooms feel open, deep clean every corner, and consider professional staging to show the home at its best. Do not skip the outside. The first thing a buyer sees is the curb.

Phase Four · Steps 8–9

On the Market

Your home goes live. Strong photos and a sharp listing bring buyers to the door, and showings give them the chance to fall for the place. This stretch can move quickly.

With repairs done and the home looking its best, it goes live. Professional photography is worth every dollar here, since most buyers meet your home on a screen before they ever meet it in person. I will build the listing and put it in front of as many qualified buyers as possible.

This is when buyers walk through and imagine their life in your home. We will set a showing schedule that works for you and keep the home ready to show well. When a buyer connects with the place, an offer usually is not far behind.

Phase Five · Steps 10–11

Offers

Offers come in and the negotiating begins. Price is only one part of an offer, and the terms around it often matter just as much. I will walk you through each one so you can compare them clearly.

As offers arrive, I will lay each one out and walk you through it. Look past the headline price to the full terms: the deposit, the contingencies, the financing, and the proposed dates. The strongest offer is not always the highest one, and I will help you see the difference.

Once an offer meets your needs, you accept and the process moves toward settlement. This usually runs thirty to sixty days. You will use that time to finish packing, complete any repairs you agreed to, and lock in the final dates.

Phase Six · Steps 12–13

The Closing

The finish line. The buyer takes one last look, the paperwork gets signed, and the home officially changes hands. A little preparation keeps settlement day calm.

Shortly before settlement, the buyer walks the home one last time. They are confirming the agreed repairs are done and that nothing new has gone wrong. By then the house should be clean and empty, except for anything the contract says stays.

This is the day ownership transfers. You will sign the documents that pass the property to the buyer, pay off any remaining mortgage balance and seller costs, and hand over the keys, openers, and codes. Then it is done, and you are on to what is next.

Working Together

Commissions and the 2024 Rule Changes

Before your home goes on the market, we will sign a listing agreement. It puts in writing what I will do to sell your home and what my commission will be, and that commission is fully negotiable, set between you and me rather than fixed by law. You also have a separate choice that is entirely yours: whether to offer to cover part of the buyer’s agent’s commission. Since August 2024, that offer can no longer be advertised on the MLS, so it is a decision we will talk through directly, before your home is listed.

What do I sign before my home goes on the market?

A listing agreement, which makes me your listing agent. It sets the length of the listing, the services I will provide, the pricing strategy we agree on, and my commission. Every part of it is something we go through and agree to together before anything is signed.

Is the commission set, or can I negotiate it?

It is negotiable. By rule, broker fees are "fully negotiable and not set by law." We agree on the figure together and it is written into your listing agreement. Agents and brokerages structure their fees and services differently, so it is fair to ask exactly what you are getting for what you pay.

Do I have to pay the buyer's agent's commission?

No. Since the August 2024 changes, contributing to the buyer's agent's commission is an optional choice for the seller, not a requirement. You can offer to cover it, offer part of it, or offer nothing at all. We will look at your goals and your local market and decide together what makes sense for your sale.

Why would I offer to pay the buyer's agent at all?

It can widen the pool of buyers who can comfortably afford your home. Many buyers now sign agreements to pay their own agent, and a contribution from you can ease that cost and keep your listing competitive with others that offer it. Represented buyers also tend to be prepared and financially qualified, which often makes for a smoother path to closing. It is a tradeoff to weigh, not an automatic yes.

Can that offer be posted on the MLS the way it used to be?

No. An offer of compensation to a buyer's agent can no longer appear on the MLS. It is handled directly between the parties instead. You can still offer a buyer a concession toward their closing costs on the MLS, which is a separate thing. I will make sure whatever you decide to offer is communicated the correct way.

Who decides the list price?

You do. I will bring you recent comparable sales, a clear look at your current competition, and an honest read on the market so the number is well informed. Price is driven by supply and demand, by interest rates, and by the wider economy, not by commission rates. My job is to give you the data and a strategy. The decision stays yours.

Source: National Association of REALTORS®, “What the NAR Settlement Means for Home Buyers and Sellers” (updated May 2024). The practice changes took effect August 17, 2024. Read it on nar.realtor.

Thinking of Selling?

Let’s talk through your options.

If you are weighing a sale, or just want to understand what these changes mean for your bottom line, reach out. We can look at your home, your timing, and your local market together.

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Henry Meigs is a Philadelphia-based REALTOR® serving sellers and buyers across Northwest Philadelphia and Montgomery County, PA. Let’s talk about your home.